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Thursday, July 14, 2011

What to do with Sales people who can’t achieve their Targets?

Targets, Targets & Targets and that becomes a nightmare for many people in sales. They run here and there, they call and call over the phone and face to face but fail to get anywhere close to sales targets. They sit in sales review meetings with a sad face, worries written all over their forehead. You know they can sell but they are unable to sell. They have the potential but can’t perform. What do you do? How to make them perform? How to make sales happen? How to quickly close in on targets? You have spent time talking to them, motivating them and even training them and to no avail. You threaten them with consequences and that too does not seem to have worked. Now what do you do?

Here is a list of 18 hot secrets to make the Star Get Sales:

1. Help them realize that Selling is not just an art but a science of buyer behavior
2. Help them realize that every customer is different and hence-‘one-size- fits- all’ approach does not work
3. Help them to learn to observe and look for client clues
4. Help them to be Subject matter experts in whatever they sell
5. Help them to understand customer’s personality styles, traits and preferences
6. Help them to grasp the key words in what the client talks or writes
7. Help them to learn the science of analyzing every client transaction
8. Help them to learn and practice the science of flexing their communication to suit the client
9. Help them to learn the science of subconscious planting of unique selling points
10. Help them to learn the methods of delighting different customers
11. Help them to gain a clear insight into selling steps of creating a loyal customer base
12. Help them to learn to enjoy the confidence of the smart selling process
13. Help them to learn the easy ways to build relationships and networks
14. Help them to gain courage to work on stretch targets.
15. Help them to learn the techniques in order sell at a higher price
16. Help them to practice the art of war to gain a stronger foothold against competition
17. Help them to think, plan and implement the profit centre concept
18. Help them to learn to work on the effort targets so as to get to the revenue targets.

Each and every one of your sales people has a hidden Star that Gets Sales beyond targets. Your job is just to help them help themselves with the art and science of StarGetSales by putting the Cusomer First. Your Sales team probably needs professional help before it is too late and you can help them get it now.

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